The experience started her thinking about how we can improve traceability and transparency. As she learned more about blockchain technology she realized that the documentation and immutable record which blockchains provide give us the tools to do that. Alicia founded consultancy Cultivati Inc. to help organizations understand how blockchain is being used around the world to address a range of challenges in food supply chains. Since returning to the US, she has consulted with a range of organizations on food safety issues in China, operations, governance, communications and the United Nations Sustainable Development Goals. Alicia is also a mentor with food business accelerator Food-X and an advisor and judge for sustainable seafood business competition Fish 2.0.